Commercial Projects Commercial Renovation
At a Glance
A dealership's building is its biggest brand asset, and Murray Honda's exterior now works as hard as its sales floor. Bright white elevations, the red Honda brand tower, one clean accent band around the whole building, and clear signage for every department. Here is the finished exterior.
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The Finished Exterior
One Building, Reading as One Brand
Customers judge a dealership from the road, at speed, long before they park. This exterior makes that first look count: clean white walls on every elevation, a red accent band running the full perimeter, and the Honda mark carried high on a bold red tower.
The details do the everyday work. Full-height showroom glazing puts the vehicles on display from the lot. Covered canopies keep customers dry at the front door and the service drive. And every department announces itself, from Service Drive to Parts, exactly where drivers need to read it.
The result is a building that looks like the brand it sells, from the highway, from the lot, and from the service lane.
The Details
What Makes the Exterior Work
Bright white, every elevation.
Crisp white walls carry around the entire building, from the showroom frontage to the service bays at the back.
The red brand tower.
A bold red column wearing the Honda mark, visible from the road and unmistakable from anywhere on the lot.
A red line that ties it together.
One clean accent band runs the full perimeter, so every side of the dealership reads as one building.
Wayfinding customers can follow.
Service Drive, Parts Department, and express service, each clearly marked where drivers need to see it.
A showroom behind glass.
Full-height glazing under the entrance canopy puts the vehicles on display before customers reach the door.
Canopies that work.
Covered entries at the showroom and the service drive keep customers dry from the car to the counter.
The Result
Sharp From Every Approach
Showroom, service, and parts, all wearing the same crisp identity.
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Does Your Building Match Your Brand?
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